Heilpern will report to Karl Cluck, managing director of Mindshare Beijing.
Prior to his return, Heilpern was North Asia business director for digital and integrated at Euro RSCG Tokyo.
An American advertising veteran with 20 years' marketing experience, Heilpern has been working in the APAC region across global brands, including IBM, Google, Intel, American Express, British Airways and Emirates, since the late 80s.
Reported in January, Mindshare Beijing promoted Asmita Dubey as MD on the L'Oreal business, which the agency won from Optimedia in October, with Daniel Koh joining as general manager on the account. In addition, former Dell.com GM Pete Wong has been appointed as head of digital for Mindshare China.
Linus Heilpern returns to Mindshare China as Beijing GM
BEIJING - Linus Heilpern has rejoined Mindshare China from Euro RSCG as general manager for its Beijing office.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Dentsu ANZ restructures: CEOs Danny Bass and Steve ...
The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
“Partnerships and the value agencies bring to ...
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
Should Gen Zs make financial trade-offs to navigate ...
This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.