Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.
GLOBAL - 60 per cent of global consumers think society is headed in the wrong direction, four in 10 worry they're wasting their lives, more than half are concerned that digital technology is making us dumber and the majority is tired of over consuming, according to a global study undertaken by Euro RSCG.
Hong Kong home-grown creative boutique agency Turn has rolled out its first ad campaign for Sony Xperia, which was launched on 5 March. The campaign borrows the groovy Japanese love TV drama to protect a strong 'Japanese touch' of the new smartphone.
KUALA LUMPUR - Old Town White Coffee has appointed Euro RSCG Malaysia as its agency of record in Malaysia.
SINGAPORE - Euro RSCG Asia Pacific has appointed Renuka Jaypal to the newly created position of CEO, Southeast Asia and Victor Ng to the role of chief creative officer, Southeast Asia, effective 1 March.
NEW YORK - Euro RSCG Worldwide (ERWW) PR, North America has appointed Dalton Dorné as chief marketing officer. Dorné was regional marketing director of Euro RSCG Asia-Pacific.
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