rscg
Global consumers dissatisfied with modern, connected life: Euro RSCG
GLOBAL - 60 per cent of global consumers think society is headed in the wrong direction, four in 10 worry they're wasting their lives, more than half are concerned that digital technology is making us dumber and the majority is tired of over consuming, according to a global study undertaken by Euro RSCG.
Turn creates five-episode drama for Sony Xperia launch
Hong Kong home-grown creative boutique agency Turn has rolled out its first ad campaign for Sony Xperia, which was launched on 5 March. The campaign borrows the groovy Japanese love TV drama to protect a strong 'Japanese touch' of the new smartphone.
Euro RSCG Malaysia wins Old Town White Coffee
KUALA LUMPUR - Old Town White Coffee has appointed Euro RSCG Malaysia as its agency of record in Malaysia.
Euro RSCG Worldwide PR North America appoints CMO from Asia-Pacific
NEW YORK - Euro RSCG Worldwide (ERWW) PR, North America has appointed Dalton Dorné as chief marketing officer. Dorné was regional marketing director of Euro RSCG Asia-Pacific.
Euro RSCG Sydney promotes four to head creative leadership group
SYDNEY - Euro RSCG Sydney has restructured its creative department, naming four internal candidates as joint creative group heads.
Euro's Ashok Lalla switches to Mindshare South Asia
MUMBAI - Mindshare has appointed Ashok Lalla as leader, digital for the agency in South Asia. Lalla will report to Ravi Rao, leader, Mindshare South Asia.
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