Lalla brings over 18 years of agency and client business experience on brands that cut across the spectrum. He makes the move from Euro RSCG, where he was president – digital, and worked with several blue-chip clients including Unilever and IBM. Earlier, Lalla was director of internet marketing at Taj Hotels where he led worldwide digital and e-commerce strategy for the hotel chain for nine years.
Commenting on the move, R Gowthaman, leader, Mindshare South Asia, said, “Ashok Lalla joins Mindshare at a time when our digital businesses is well-poised to grow, not only on the basic services, but also across search, social, mobile, creative and performance marketing. We are delighted to have him on board to take Mindshare to greater heights in the digital marketing space.”
Lalla said, “I am excited to join Mindshare, an agency with a mouthwatering array of clients, a great digital team and a fantastic track record of doing breakthrough digital work. I look forward to taking digital to the next level for our clients, and growing our team into an even stronger unit that does even more spectacular digital work, and sets new industry benchmarks.”