Benjamin Li
Mar 22, 2013

Lane Crawford employs 3D scanning for spring/summer campaign

HONG KONG - Hong Kong-based high-fashion boutique Lane Crawford has brought high-tech imaging processes to bear in a campaign for its Spring/Summer 2013 collection.

Shot by fashion photographer Nick Knight, the images, featuring this season’s campaign model Ming Xi, were rendered and animated in a futuristic style using two technologies 3D scanning and motion capture. The images are captured through a 3D scanning process, while a video associated with the campaign uses a combination of the two technologies.

The campaign is currently running in print, online media and outdoor in China and Hong Kong.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Havas restructures Singapore leadership
Premium
9 hours ago

Havas restructures Singapore leadership

Changes include newly-created chairperson role and creative head departure.

Premium
PR must get local and stay real, says Kiri Sinclair
Premium
11 hours ago

PR must get local and stay real, says Kiri Sinclair

The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.

Premium
Three loyalty marketing agencies rebrand as Collinson
Premium
12 hours ago

Three loyalty marketing agencies rebrand as Collinson

ICLP, Collinson Latitude and Welcome Real Time will now be divisions under the new brand.

Premium
How Luxury Escapes built a brand around FOMO
Premium
12 hours ago

How Luxury Escapes built a brand around FOMO

By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.