Benjamin Li
Mar 22, 2013

Lane Crawford employs 3D scanning for spring/summer campaign

HONG KONG - Hong Kong-based high-fashion boutique Lane Crawford has brought high-tech imaging processes to bear in a campaign for its Spring/Summer 2013 collection.

Shot by fashion photographer Nick Knight, the images, featuring this season’s campaign model Ming Xi, were rendered and animated in a futuristic style using two technologies 3D scanning and motion capture. The images are captured through a 3D scanning process, while a video associated with the campaign uses a combination of the two technologies.

The campaign is currently running in print, online media and outdoor in China and Hong Kong.

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