christian dior
Proximity Live China adds Christian Dior and Coutts to client lineup
SHANGHAI - Proximity Live will provide integrated branding and creative communications services for luxury brands Christian Dior and Coutts in China, according to multiple sources.
British clothing brand Jack Wills appoints Etymon for awareness in Hong Kong
HONG KONG - Etymon Communications & Brand Management Consultants has secured the PR retainer for Jack Wills and is tasked with raising the British fashion brand's profile in the city's cluttered smart casualwear market.
Lane Crawford employs 3D scanning for spring/summer campaign
HONG KONG - Hong Kong-based high-fashion boutique Lane Crawford has brought high-tech imaging processes to bear in a campaign for its Spring/Summer 2013 collection.
Tries Menswear hires M&C Saatchi for two-year branding project
SHANGHAI - Fujian-based Chinese menswear brand Tries has appointed M&C Saatchi Shanghai as its creative agency partner for an ambitious two-year branding push in China.
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