Jessica Goodfellow
Jan 21, 2020

Is a cookie-less future a concern in mobile-heavy Asia?

SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?

Advertisers have been braced for the eradication of the third-party tracking cookie for some time nowit was a common theme in our 2020 adtech predictionsbut that didn't make Google's announcement any less stupefying.

The warning signs were there. As regulation grew and a light was shone on the at times nefarious practices of digital advertising, big tech came under mounting pressure to clean up, and cookies became the most obvious victim of...

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