Jessica Goodfellow
Jan 15, 2020

It's going to be a defining year for adtech: 2020 predictions

Six experts gaze into the crystal ball and predict the biggest shifts that will occur within the adtech industry in what is expected to be a whirlwind year.

The 2020s will be a defining era for the adtech industry. While it has so far enjoyed rapid, unrestricted growth, the next decade will be defined by its ability to address its fundamental flaws and retrofit rules and regulations while continuing to grow and innovate.

Its heyday is by no means over. The latest research from Magna Global found that digital advertising search, video, social, display represented more than half of the total advertising...

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