EXCLUSIVE: Report finds that majority of marketers want multiple interoperable ID solutions, lack confidence in contextual targeting, and are concerned about the accuracy of their first-party data.
Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community.
GDPR and other privacy laws should not be relegated to compliance departments—data collection practices that powers advertising on the internet sits at the heart of these regulations and requires the attention of marketers.
Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind?
With a lack of consistent regulation and digital maturity, Asia-Pacific may not be as prepared as other regions for upcoming privacy changes. Coca-Cola, Google, Matterkind and The Wall Street Journal discuss solutions for a cookie-less industry.
As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.
Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
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