cookies
'We should celebrate the demise of the cookie'
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
A 'cookieless' future will help digital advertising create and innovate: Iván Markman
The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising
Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0
The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.
There’s no perfect replacement for cookies
Here’s how brands can move forward in a cookieless world.
The industry responds to Google’s dismissal of identifiers
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
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