cookies

2 days ago

'We should celebrate the demise of the cookie'

CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.

3 days ago

The complex way forward to respecting privacy in APAC marketing

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.

Apr 7, 2021

A 'cookieless' future will help digital advertising create and innovate: Iván Markman

The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising

Apr 1, 2021

Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0

The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.

Mar 17, 2021

There’s no perfect replacement for cookies

Here’s how brands can move forward in a cookieless world.

Mar 8, 2021

The industry responds to Google’s dismissal of identifiers

The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.