cookies

Mar 16, 2023

As cookies and IDs are phased out, advertising will be personified

Ogury's APAC MD explains why advertisers should use persona-based groups rather than personalised advertising in a cookieless future.

Jan 18, 2023

Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief

Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.

Jul 31, 2022

‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline

Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.

Jul 28, 2022

Cookie-cutting delayed to 2024: APAC adtech leaders respond

Google said the industry is still not ready for a post-cookie world.

Jun 28, 2022

Post-third-party cookies: Are publisher cohorts the answer?

Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.

May 18, 2022

Finding a way forward with first-party data

An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.