cookies
How marketers can future-proof their brands in a privacy-first era
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
GDPR: It's all illegal
THE AD CONTRARIAN: What will happen now? My guess, the IAB will come up with some new horseshit that will take years to litigate while the adtech industry goes merrily along screwing the public.
Is Topics too basic?
Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.
Goodbye FLoC, hello Topics: Google unveils new alternative to cookies
New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
The tech firm has been under investigation by the UK regulator over competition concerns.
What's the next course for marketers now cookies are off the menu?
The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the future of online marketing look like for brands and their agencies?
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