Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
With Google looking to deprecate third-party cookies for 1% of Chrome users in 2024, it is working with partners to help local businesses in Singapore. Google has also announced some progress for its Privacy Sandbox.
Much has been said, discussed and written about the internet’s ‘cookieless future’ and what marketers need to be prepared for. So, why are they still not prepared for a world without cookies, asks Quantcast's Rueben Vijaratnam.
TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.
Ogury's APAC MD explains why advertisers should use persona-based groups rather than personalised advertising in a cookieless future.
Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.
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