As cookies and IDs are phased out, advertising will be personified
Ogury's APAC MD explains why advertisers should use persona-based groups rather than personalised advertising in a cookieless future.
Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief
Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.
‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline
Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.
Cookie-cutting delayed to 2024: APAC adtech leaders respond
Google said the industry is still not ready for a post-cookie world.
Post-third-party cookies: Are publisher cohorts the answer?
Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
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