cookies

Apr 25, 2022

How marketers can future-proof their brands in a privacy-first era

Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.

Feb 7, 2022

GDPR: It's all illegal

THE AD CONTRARIAN: What will happen now? My guess, the IAB will come up with some new horseshit that will take years to litigate while the adtech industry goes merrily along screwing the public.

Jan 27, 2022

Is Topics too basic?

Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

Jan 26, 2022

Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.

Nov 29, 2021

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker

The tech firm has been under investigation by the UK regulator over competition concerns.

Oct 7, 2021

What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the future of online marketing look like for brands and their agencies?