cookies

Mar 5, 2024

ID++: Is Amazon planning its own post-cookie solution?

A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.

Mar 4, 2024

How to move beyond the first-party data frenzy

While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines.

Feb 29, 2024

'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.

Feb 29, 2024

How cookie deprecation will further disadvantage diverse publishers

While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.

Feb 28, 2024

As the cookies crumbles, it’s time for brands to brush-up on contextual advertising

Cookie depreciation is not all doom and gloom – the combination of AI and contextual advertising can unlock accurate, reliable, real-time data in new and privacy safe ways.

Feb 20, 2024

How to prepare for a world without cookies

As Google plans to make third-party cookies obsolete for most users with the release of its Privacy Sandbox in July 2024, Belinda Clark from RAPP provides insights on how brands can proactively adapt their online advertising strategies today.