cookies

May 22, 2020

Time is ripe for publisher consortium in Asia, says SCMP

The publisher's VP of digital believes a joint online currency would be "compelling" alternative to walled gardens, and would address key issues facing the media industry.

May 20, 2020

As the cookie crumbles, IAS report reveals different data privacy attitudes across APAC

TOP OF THE CHARTS: Australians are less aware of privacy regulations than Indonesians; Singaporeans more open to behavioural targeting.

Apr 1, 2020

Google signals no delay to third-party cookie timeline

Company will 'revisit' topic as situation evolves.

Mar 26, 2020

Should Google delay plans to kill off third-party cookies?

Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because of the widespread disruption caused by the coronavirus pandemic.

Jan 23, 2020

Without cookies, what are the targeting options for advertisers in APAC?

SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

Jan 21, 2020

The Trade Desk ties with Gojek to link online ads with offline sales

TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.