cookies
Cookieless in Singapore: only 1 in 10 marketers and publishers have adopted an ID solution
EXCLUSIVE: Report finds that majority of marketers want multiple interoperable ID solutions, lack confidence in contextual targeting, and are concerned about the accuracy of their first-party data.
Google investigated over third-party cookie replacement plans
Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community.
Advertising practices that fall under privacy laws: A guide for APAC marketers
GDPR and other privacy laws should not be relegated to compliance departments—data collection practices that powers advertising on the internet sits at the heart of these regulations and requires the attention of marketers.
Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind?
With a lack of consistent regulation and digital maturity, Asia-Pacific may not be as prepared as other regions for upcoming privacy changes. Coca-Cola, Google, Matterkind and The Wall Street Journal discuss solutions for a cookie-less industry.
In the post-cookie world, context, sentiments and emotions can better target ads
As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.
EBay looks beyond cookies with new programmatic targeting system
Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
_13.jpg&h=334&w=500&q=100&v=20170226&c=1)
.PNG&h=334&w=500&q=100&v=20170226&c=1)
