cookies
As cookies and IDs are phased out, advertising will be personified
Ogury's APAC MD explains why advertisers should use persona-based groups rather than personalised advertising in a cookieless future.
Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief
Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.
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‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline
Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.
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Cookie-cutting delayed to 2024: APAC adtech leaders respond
Google said the industry is still not ready for a post-cookie world.
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Post-third-party cookies: Are publisher cohorts the answer?
Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
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