cookies

2 days ago

How brands can build consumer trust in the post-cookie era

Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.

Jul 4, 2024

As Google explores AI-powered search, doing nothing isn’t an option

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

Jun 8, 2024

Navigating the cookieless future: Insights from industry leaders

Although cookie deprecation on Chrome has been delayed yet again, more and more industry experts are urging the 75% of marketers still relying on third-party cookies to make the change to first-party data.

Apr 25, 2024

Guardian makes it easy for readers to reject all ad cookies with single click

Guardian ad chief has penned open letter to clients and agencies explaining rationale.

Apr 22, 2024

Advertisers are not fully prepared for the demise of third-party cookies, WARC says

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.