cookies

Feb 18, 2021

Cookieless in Singapore: only 1 in 10 marketers and publishers have adopted an ID solution

EXCLUSIVE: Report finds that majority of marketers want multiple interoperable ID solutions, lack confidence in contextual targeting, and are concerned about the accuracy of their first-party data.

Jan 10, 2021

Google investigated over third-party cookie replacement plans

Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community.

Dec 17, 2020

Advertising practices that fall under privacy laws: A guide for APAC marketers

GDPR and other privacy laws should not be relegated to compliance departments—data collection practices that powers advertising on the internet sits at the heart of these regulations and requires the attention of marketers.

Dec 14, 2020

Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind?

With a lack of consistent regulation and digital maturity, Asia-Pacific may not be as prepared as other regions for upcoming privacy changes. Coca-Cola, Google, Matterkind and The Wall Street Journal discuss solutions for a cookie-less industry.

Sep 21, 2020

In the post-cookie world, context, sentiments and emotions can better target ads

As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.

Jul 30, 2020

EBay looks beyond cookies with new programmatic targeting system

Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.