With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.
OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.
With marketing budgets increasingly constrained and a need for greater efficiency, there's a palpable shift from vanity metrics to more concrete measures such as sales, market share, and in-store traffic. Campaign explores.
To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem.
GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.
With Google set to turn off cookies for millions of people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial.
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