adtech

Feb 7, 2021

Magnite adds CTV muscle with SpotX acquisition

Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".

Jan 15, 2021

Campaign Crash Course: What makes a successful ad verification strategy?

Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?

Jan 15, 2021

How adtech helped to radicalise the US

The digital advertising ecosystem has played a role in promoting hate and division, the author of the Ad Contrarian blog writes.

Jan 14, 2021

5 questions brand marketers should ask when considering in-housing programmatic

Brand marketers considering whether to in-house programmatic should first answer these five questions, advises Iponweb's Niraj Nagpal.

Jan 8, 2021

The year ahead for adtech: identity, efficiency and OTT

Campaign's soothsayers proved flawless in their predictions for 2020, despite the unexpected events of the year. Now, eight programmatic experts prophesize the biggest adtech trends for 2021.

Jan 7, 2021

Did 2020 predictions for adtech come true?

Six programmatic experts predicted how adtech would evolve in 2020. Shortly after, cookies were formally given the death warrant. Then a pandemic swept through the world. Did their predictions hold?