adtech

Jul 1, 2020

Rubicon Project and Telaria re-emerge as Magnite

Company says maintaining its independence means it can offer publishers "unconflicted guidance"—unlike adtech firms that now sit within media conglomerates.

Jun 10, 2020

To prove its worth, programmatic needs to shift to engagement-based metrics

As marketers become thrifty during COVID-19, shifting programmatic to engagement-based metrics like video completion rate or cost per completed view (CPCV) will help demonstrate more tangible return on investment.

May 27, 2020

Trash media and trash tech

The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.

Mar 9, 2020

What it's like being a woman in adtech

Campaign's anonymous survey of senior women in adtech paints a bleak picture of a Mad Man-era 'boys club' culture, workplace harassment, and the struggle towards C-suite leadership.

Mar 2, 2020

The Ad Contrarian: Sugar and technology

Data, measurement and mathematics are important aspects of advertising when consumed in reasonable quantities. But when the craving for numbers becomes a mania, there are sure to be unintended consequences.

Feb 19, 2020

Time for DOOH programmatic to measure up in Southeast Asia

Technology is helping to roll out the service, but to form a scalable, sustainable DOOH ecosystem, it’s time to align on standards.