adtech

Apr 22, 2021

DoubleVerify goes public at $4.2 billion valuation

The adtech company IPOs as brand safety problems persist.

Apr 1, 2021

Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0

The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.

Mar 3, 2021

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

Mar 1, 2021

InMobi and Gojek partner on audience targeting, identity resolution

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

Feb 7, 2021

Magnite adds CTV muscle with SpotX acquisition

Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".

Jan 15, 2021

Campaign Crash Course: What makes a successful ad verification strategy?

Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?