adtech
Ad:Tech 2023: The buyer and publisher should provide maximum value in the supply chain for CTV to flourish
At the summit, Sudipto Das, vice president of advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoded the advertising strategies for CTV and linear audiences
As cookies and IDs are phased out, advertising will be personified
Ogury's APAC MD explains why advertisers should use persona-based groups rather than personalised advertising in a cookieless future.
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TAG study sees progress in limiting invalid traffic, including in China
TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.
The principles of effective data storytelling
In the age of data, a new skill has emerged as crucial for effective decision-making - data storytelling. EssenceMediacom's Aarti Bharadwaj explains how this speciality can help make data relatable, relevant, and human.
Data clean rooms: The solution for brands' identity hurdles?
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
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Adtech leaders react to potential breakup of Google's ad business
Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.
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