Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
The digital advertising ecosystem has played a role in promoting hate and division, the author of the Ad Contrarian blog writes.
Brand marketers considering whether to in-house programmatic should first answer these five questions, advises Iponweb's Niraj Nagpal.
Campaign's soothsayers proved flawless in their predictions for 2020, despite the unexpected events of the year. Now, eight programmatic experts prophesize the biggest adtech trends for 2021.
Six programmatic experts predicted how adtech would evolve in 2020. Shortly after, cookies were formally given the death warrant. Then a pandemic swept through the world. Did their predictions hold?
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