adtech
APAC adtech veterans come together to further education efforts in Nepal
Formed by a group of friends in the advertising and technology industries, Team Dayā's mission is to broaden access to education by constructing primary schools in some of the poorest regions globally—with this month's efforts focused on a remote community in Nepal's Terai (the lowlands).
As the cookies crumbles, it’s time for brands to brush-up on contextual advertising
Cookie depreciation is not all doom and gloom – the combination of AI and contextual advertising can unlock accurate, reliable, real-time data in new and privacy safe ways.
Google allows advertisers to audit ads in Search Partner network
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
The case for curation: How vetted inventory may be the key to success in a cookie-less world
With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.
Annalect and Meta form closed-loop measurement partnership to access first-party data
OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.
Value over vanity: Why long-term measurability is the key to effective marketing
With marketing budgets increasingly constrained and a need for greater efficiency, there's a palpable shift from vanity metrics to more concrete measures such as sales, market share, and in-store traffic. Campaign explores.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins