adtech
Tencent marks 8% YOY growth driven by AI investments
Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
Google adds new asset testing to PMax to improve campaign performance
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
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Amazon Advertising boss on ad tiers: 'I don’t think about the competition'
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
What Chrome’s potential spin-off means for browsers and the ad ecosystem
As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
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