adtech

1 day ago

APAC has lowest post-bid fraud rate at 1%: study

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

1 day ago

Finding a way forward with first-party data

An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.

May 12, 2022

Google to allow users to control brands and topics they see in ads

The tech giant’s updated ad control centre will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.

May 6, 2022

Flourishing channels present new opportunities for advertisers

Recent advances in adtech have multiplied opportunities in this omnichannel landscape. Meanwhile, emerging channels can now be combined symbiotically to deliver integrated results, says Yahoo's chief business officer.

May 2, 2022

Ogilvy's Piyush Pandey: "If there is no purpose for your brand, don’t add a meaningless one”

Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about why the consumer is always the heart of every communication.