adtech

Jan 15, 2024

The case for curation: How vetted inventory may be the key to success in a cookie-less world

With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.

Jan 11, 2024

Annalect and Meta form closed-loop measurement partnership to access first-party data

OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.

Jan 9, 2024

Value over vanity: Why long-term measurability is the key to effective marketing

With marketing budgets increasingly constrained and a need for greater efficiency, there's a palpable shift from vanity metrics to more concrete measures such as sales, market share, and in-store traffic. Campaign explores.

Dec 22, 2023

Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse

To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem.

Dec 21, 2023

Year in Review: The biggest media stories of 2023

GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.

Dec 19, 2023

Privacy Sandbox: Unlocking the potential of a more private internet

With Google set to turn off cookies for millions of people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial.