adtech

Nov 22, 2022

Starved of first-party data by online marketplaces, brands turn to commerce media

A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.

Nov 15, 2022

FairPrice to allow advertisers to leverage its shopper data

FairPrice Group will work with The Trade Desk to allow brands to serve ads to consumers actively shopping for products online and offline.

Oct 31, 2022

Why retail media networks have become the primary focus for brands in APAC

No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.

Oct 19, 2022

Apple's adtech plans reveal its APAC advertising ambitions

Apple has been working on expanding its ad business for some time and recent hiring trends indicate the company is planning to capture more ad dollars in the APAC region.

Oct 14, 2022

Tech Bites: Week of October 10, 2022

News from Samsung, Sitecore, Adobe and more.

Oct 4, 2022

CirclesLife's marketing lead on building a sustainable first-party data strategy

The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.