adtech
.jpg&h=268&w=401&q=100&v=20170226&c=1)
APAC has lowest post-bid fraud rate at 1%: study
According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
Google to allow users to control brands and topics they see in ads
The tech giant’s updated ad control centre will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.
Flourishing channels present new opportunities for advertisers
Recent advances in adtech have multiplied opportunities in this omnichannel landscape. Meanwhile, emerging channels can now be combined symbiotically to deliver integrated results, says Yahoo's chief business officer.
Ogilvy's Piyush Pandey: "If there is no purpose for your brand, don’t add a meaningless one”
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about why the consumer is always the heart of every communication.
The future of programmatic is here, and it’s curation
Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
