adtech
DoubleVerify goes public at $4.2 billion valuation
The adtech company IPOs as brand safety problems persist.
Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0
The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.
Disney beefs up ad sales technology
Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.
InMobi and Gojek partner on audience targeting, identity resolution
Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.
Magnite adds CTV muscle with SpotX acquisition
Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".
Campaign Crash Course: What makes a successful ad verification strategy?
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
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