A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
FairPrice Group will work with The Trade Desk to allow brands to serve ads to consumers actively shopping for products online and offline.
No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.
Apple has been working on expanding its ad business for some time and recent hiring trends indicate the company is planning to capture more ad dollars in the APAC region.
News from Samsung, Sitecore, Adobe and more.
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
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