The adtech firm behind the open source Unified ID 2.0 states its case for why the universal identifier remains a powerful cookie alternative, even without Google's involvement.
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.
Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind?
With a lack of consistent regulation and digital maturity, Asia-Pacific may not be as prepared as other regions for upcoming privacy changes. Coca-Cola, Google, Matterkind and The Wall Street Journal discuss solutions for a cookie-less industry.
From targeting to consolidation to measurement, Havas Group India's head of data and analytics lays out how the ad industry will be impacted by the end of cookies.
The crack down on 'disruptive' video ads is as much about positioning YouTube as a premium video ad platform as it is about delivering a better user experience.
YouTube will also be reviewed for compliance as part of Google's crackdown on 'intrusive' ads that appear in short-form video.
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