Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind?
With a lack of consistent regulation and digital maturity, Asia-Pacific may not be as prepared as other regions for upcoming privacy changes. Coca-Cola, Google, Matterkind and The Wall Street Journal discuss solutions for a cookie-less industry.
From targeting to consolidation to measurement, Havas Group India's head of data and analytics lays out how the ad industry will be impacted by the end of cookies.
The crack down on 'disruptive' video ads is as much about positioning YouTube as a premium video ad platform as it is about delivering a better user experience.
YouTube will also be reviewed for compliance as part of Google's crackdown on 'intrusive' ads that appear in short-form video.
SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.
SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?
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