Jessica Goodfellow
May 9, 2019

Google cracks down on cookie tracking

The changes clamp down on the “complex and opaque” digital advertising ecosystem.

Google is giving users greater oversight and control over how they are tracked across the internet, in a move that could have drastic implications for the current online advertising model.

At its annual IO developer conference on Tuesday, the business announced a new set of controls to its Chrome search engine that requires developers to specify which cookies can track users.

Those cookies can then be easily pooled in Chrome’s cookie...

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