Jessica Goodfellow
Jun 6, 2019

Apple introduces more privacy controls

This week's announcements are the latest in a round of moves designed to give users greater control over their data, limiting advertisers' ability to track and target.

Apple is introducing greater controls over user data including an anonymised sign-in ID and restrictions on location tracking moves that could further limit advertisers’ ability to gather data on its device users.

The iPhone maker announced a number of new privacy features for iOS 13 as part of a round of updates unveiled at its annual Worldwide Developer Conference earlier this week.

The most significant privacy update, Sign In with Apple’, offers...

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