Jessica Goodfellow
Jan 15, 2020

Google to 'phase out' third-party cookies in Chrome within two years

The search giant has been devaluing the third-party cookie in stages over the past year, but has now for the first time committed to a timeline for its demise.

Google has revealed plans to end support for third-party tracking cookies in its Chrome browser within two years as part of its commitment to increase user privacy, and is now inviting the industry to help it draw up new standards for the web.

The search giant has been reducing the potency of the third-party cookie since May last year, but it has now committed to a timeline for when the ad targeting tool will be...

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