IPG Mediabrands today announced the creation of Society Singapore, the latest branch of the media agency’s social-media offering.
Society will take on all aspects of IPG Mediabrands’ social media work, including strategy, content creation, community management, social CRM, analytics, paid social and amplification.
The agency’s social media arm, Rally, has been rebranded and folded into Society. Xing Long Tan will lead Society Singapore, reporting to IPG Mediabrands’ Singapore head of digital...
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