IPG Mediabrands has announced the launch of Mediabrands Society, the new-look rebranded social-media agency that was Rally Worldwide.
Known for its social media and content marketing services, Rally Worldwide’s new positioning as Mediabrands Society is a global initiative. The move sees the agency take on an extended mandate including content strategy and creation, community management, planning, social CRM and paid social.
Penny Chow, who joined IPG Mediabrands in February from Ogilvy,...
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