New unit will handle all social-media work for the office.
Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.
The new rules impact the annual Pink Dot festival, which has enjoyed strong brand support. The Ministry of Home Affairs said foreign brands “should not interfere” in "domestic issues".
ASIA-PACIFIC - IPG Mediabrands is in the process of scaling Rally, its social marketing arm established in Malaysia to other parts of the world including Europe and Latin America.
KUALA LUMPUR - Mudah, an online classified-ads website in Malaysia has picked Rally, IPG Mediabrands' social-marketing arm, to manage its social-media duties on various platforms including Facebook, Twitter, LinkedIn, YouTube and Google+.
KUALA LUMPUR - IPG Mediabrands' social activation arm Rally has appointed Anbazhagan Elango (also known as Anbu) as director of social analytics, world markets Asia.
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