Byravee Iyer
Feb 27, 2014

Mudah taps Rally for social marketing

KUALA LUMPUR - Mudah, an online classified-ads website in Malaysia has picked Rally, IPG Mediabrands' social-marketing arm, to manage its social-media duties on various platforms including Facebook, Twitter, LinkedIn, YouTube and Google+.

Rally will manage Mudah's social marketing
Rally will manage Mudah's social marketing

Previously, Mudah handled its social marketing in-house. Mudah approached Rally to lead its social commerce and marketplace integration as it seeks an integrated social market CRM. The agency will be responsible for all social content, digital campaign design and analytics.

Rally claims to manage five of the top 15 Facebook pages in Malaysia, citing KFC, Pizza Hut, DiGi, Malaysia Airlines and Mudah.

IPG launched Rally in Malaysia, Thailand, Singapore and Hong Kong in April 2012. Rally’s services include social-marketing strategy, peer-to-peer communications and social commerce. The unit works closely with UM. Neeraj Gulati, director of UM’s Malaysia digital initiatives, and Derek Tan, head of community and strategy, jointly lead Rally.

At the time of the launch, Prashant Kumar, IPG’s president, World Markets, said that Rally’s performance had seen marketers invest increasing resources and was becoming increasingly important  in the marketing ecosystem.

Source:
Campaign Asia
Tags

Related Articles

Just Published

2 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

2 hours ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.

2 hours ago

Did marketing create the manosphere?

A new report reveals how marketing’s obsession with success and status has fuelled a toxic ideology in young men.

3 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.