mediabrands
IPG Mediabrands to offer clients net-zero media buying
Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.
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Chinese social platforms are more child-safe than their Western counterparts: report
The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.
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Reprise strengthens APAC leadership with three newly created roles
Parul Gautam will be based in Mumbai, Caitlin Draper-Wheeler in Singapore and Sid Mehta in Melbourne. All three regional positions will report to Pippa Berlocher, president of Reprise APAC.
Bizarre rabbit creates life-altering inventions in RC Cola campaign
A rabbit and its human friend create pivotal inventions for the brand’s new global platform.
Mediabrands, R&CPMK launch tool to integrate brands with premium content
UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
How tech and culture are linked in China
The chief strategy officer of UM China on how the blurring of real and virtual worlds in China seeps into everyday culture.
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