mediabrands
Melinda Po is Mediabrands' first Greater China CEO
She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.
Political disinformation among APAC's media-responsibility challenges: Mediabrands
Global clients want help navigating brand-safety and media-responsibility issues in APAC. But establishing standards is complex in a region with vast cultural and digital diversity. Mediabrands' Harrison Boys discusses his plans to tackle the nuances of the region.
Mediabrands creates new role to help establish digital advertising standards in APAC
Harrison Boys moves from intelligence unit Magna to implement strategy and education on media standards in APAC and provide clients with a transparent look at media partners and platforms.
‘Meritocracy and equity are not interchangeable’: Mediabrands DEI head
Dharesheni Nedumaran on the lack of understanding around equity, creating actual safe spaces for employees, and why local historical context is extremely necessary.
Mediabrands sweeps up Dyson global media planning and buying
Account, worth $600 million, will transfer from Mindshare in Q1 2022.
40 Under 40 2021: Sujith Rao, Mediabrands
A data guru, Rao has been instrumental in helping to develop Reprise into the leading performance marketing agency in Malaysia.
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