mediabrands
UM Australia CEO Fiona Johnston promoted to global Mediabrands role
She has been appointed as chief growth officer for Mediabrands for global and EMEA markets, and will relocate to the UK.
TikTok has made the most progress toward media responsibility standards: Mediabrands report
Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
Mediabrands promotes Malaysia leader to global content-studio role
Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.
Astro Malaysia rewrites Backstreet Boys hit in mildly suggestive campaign
Astro's 'Turn me on' campaign by Ensemble Worldwide promotes three ways...for Malaysians to get their video entertainment.
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
Flexibility, short-term strategies key to plotting recovery from pandemic
CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux
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