mediabrands

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

Jun 2, 2020

Flexibility, short-term strategies key to plotting recovery from pandemic

CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux

Jan 10, 2020

IPG Mediabrands names global client officers

Media buyer wants to be more consultative and strategic.

Jan 9, 2020

IPG Mediabrands hires CEO for HK and Taiwan

Ben Kwan joins in April from GroupM Switzerland and will be based in Taipei.

Nov 13, 2019

IPG Mediabrands makes China CEO change

Former DDB COO and CFO returns to the Interpublic network as Tom Wan departs.

Sep 10, 2019

IPG promotes Philippe Krakowsky to global COO and Daryl Lee to Mediabrands CEO

Krakowsky is frontrunner to succeed Michael Roth as global CEO.