mediabrands

Nov 15, 2022

IPG Mediabrands to offer clients net-zero media buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.

Sep 29, 2022

Chinese social platforms are more child-safe than their Western counterparts: report

The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.

Jul 18, 2022

Reprise strengthens APAC leadership with three newly created roles

Parul Gautam will be based in Mumbai, Caitlin Draper-Wheeler in Singapore and Sid Mehta in Melbourne. All three regional positions will report to Pippa Berlocher, president of Reprise APAC.

Jul 6, 2022

Bizarre rabbit creates life-altering inventions in RC Cola campaign

A rabbit and its human friend create pivotal inventions for the brand’s new global platform.

Jun 30, 2022

Mediabrands, R&CPMK launch tool to integrate brands with premium content

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

Jun 22, 2022

How tech and culture are linked in China

The chief strategy officer of UM China on how the blurring of real and virtual worlds in China seeps into everyday culture.