She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.
Global clients want help navigating brand-safety and media-responsibility issues in APAC. But establishing standards is complex in a region with vast cultural and digital diversity. Mediabrands' Harrison Boys discusses his plans to tackle the nuances of the region.
Harrison Boys moves from intelligence unit Magna to implement strategy and education on media standards in APAC and provide clients with a transparent look at media partners and platforms.
Dharesheni Nedumaran on the lack of understanding around equity, creating actual safe spaces for employees, and why local historical context is extremely necessary.
Account, worth $600 million, will transfer from Mindshare in Q1 2022.
A data guru, Rao has been instrumental in helping to develop Reprise into the leading performance marketing agency in Malaysia.
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