mediabrands

2 days ago

UM Australia CEO Fiona Johnston promoted to global Mediabrands role

She has been appointed as chief growth officer for Mediabrands for global and EMEA markets, and will relocate to the UK.

Feb 9, 2021

TikTok has made the most progress toward media responsibility standards: Mediabrands report

Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.

Jan 20, 2021

Mediabrands promotes Malaysia leader to global content-studio role

Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.

Oct 5, 2020

Astro Malaysia rewrites Backstreet Boys hit in mildly suggestive campaign

Astro's 'Turn me on' campaign by Ensemble Worldwide promotes three ways...for Malaysians to get their video entertainment.

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

Jun 2, 2020

Flexibility, short-term strategies key to plotting recovery from pandemic

CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux