mediabrands

1 day ago

Mediabrands and Vice Media Group ink global creative partnership

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio.

Apr 28, 2021

UM's Maria Grivas becomes CEO of Reprise Australia

Grivas will replace Matt Sallis, who has resigned after running the market remotely from Canada for the past year.

Apr 20, 2021

Initiative Australia sees massive market for legal cannabis

The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its opportunities for marketers.

Apr 6, 2021

TikTok and Mediabrands launch global creator partnership

The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.

Mar 30, 2021

UM hires Dentsu's Lawrence Wan as first China CEO

Mediabrands agency said appointment of first dedicated China CEO is reflective of its growth in the market.

Mar 15, 2021

How brands can win in the second 'roaring 20s'

With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative's APAC chief strategy officer explains what brands need to do to capture it.