mediabrands
Mediabrands and Vice Media Group ink global creative partnership
Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio.
UM's Maria Grivas becomes CEO of Reprise Australia
Grivas will replace Matt Sallis, who has resigned after running the market remotely from Canada for the past year.
Initiative Australia sees massive market for legal cannabis
The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its opportunities for marketers.
TikTok and Mediabrands launch global creator partnership
The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.
UM hires Dentsu's Lawrence Wan as first China CEO
Mediabrands agency said appointment of first dedicated China CEO is reflective of its growth in the market.
How brands can win in the second 'roaring 20s'
With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative's APAC chief strategy officer explains what brands need to do to capture it.
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