mediabrands

May 9, 2022

Melinda Po is Mediabrands' first Greater China CEO

She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.

Jan 13, 2022

Political disinformation among APAC's media-responsibility challenges: Mediabrands

Global clients want help navigating brand-safety and media-responsibility issues in APAC. But establishing standards is complex in a region with vast cultural and digital diversity. Mediabrands' Harrison Boys discusses his plans to tackle the nuances of the region.

Jan 13, 2022

Mediabrands creates new role to help establish digital advertising standards in APAC

Harrison Boys moves from intelligence unit Magna to implement strategy and education on media standards in APAC and provide clients with a transparent look at media partners and platforms.

Dec 10, 2021

‘Meritocracy and equity are not interchangeable’: Mediabrands DEI head

Dharesheni Nedumaran on the lack of understanding around equity, creating actual safe spaces for employees, and why local historical context is extremely necessary.

Dec 7, 2021

Mediabrands sweeps up Dyson global media planning and buying

Account, worth $600 million, will transfer from Mindshare in Q1 2022.

Nov 10, 2021

40 Under 40 2021: Sujith Rao, Mediabrands

A data guru, Rao has been instrumental in helping to develop Reprise into the leading performance marketing agency in Malaysia.