EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.
Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC
IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.
As a law grad turned marketer, Cindy Eliza Vaz has shaped her career path remarkably, improving the quality of digital performance across Mediabrands and steering it into new frontiers.
MOST VALUABLE PROFESSIONAL: Armed with addressable technology (Wong’s weapon of choice) he thrives in targeting granular audiences with personalised content at scale.
Two C-suite executives Lawrence Wan and Jacky Tang step down from leadership positions citing personal reasons.
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