Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux
Media buyer wants to be more consultative and strategic.
Ben Kwan joins in April from GroupM Switzerland and will be based in Taipei.
Former DDB COO and CFO returns to the Interpublic network as Tom Wan departs.
Krakowsky is frontrunner to succeed Michael Roth as global CEO.
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