Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 19, 2024
How to harness AI's power without losing the human touch
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
14 minutes ago
AI, copyright, and creativity: The fine line ...
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
29 minutes ago
Women to Watch 2024: Vivian Liu, DeVries Global
A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 hour ago
A new campaign gives dignity to Veitnam's unsung heroes
This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 hour ago
Amazon unveils first brand overhaul in 25 years, ...
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.