launch

Oct 27, 2020

Inside the sweet, successful launch of Del Monte's pink pineapple

The communications strategy and challenges of a world-first unique new fruit.

May 23, 2019

Control vs Exposed moves into APAC

Agency opens first regional office in Singapore.

Feb 15, 2019

Digitas opens in Thailand

New agency absorbs two existing Publicis agencies in the market.

Sep 20, 2018

Virtue officially launches in APAC

Vice creative agency opens three offices in the region and announces key hires.

Aug 16, 2018

Mileslife's debut in HK unites 16 air-mile schemes (but not Marco Polo Club)

Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.

May 30, 2018

UK data agency Mezzo Labs opens in Hong Kong

Mezzo Labs claims it fills a gap in the market.