US performance media agency Control vs Exposed has launched in Asia-Pacific, setting up shop in Singapore.
Based in Philadelphia, CvE is a unit of Goodway Group, offering consultancy, media and technology services. The agency also has an office in London, and has hired Justin Orkin to be vice president of global business strategy, based in Singapore.
Orkin has more than a decade of experience in advertising and media, and worked most recently at Verizon Media as head of agency and brand programmatic sales for the west region. This included working with clients such as Disney, Amazon and Netflix in Singapore, Hong Kong and North America.
Orkin previously worked at Verizon Media’s predecessors Oath, Yahoo and AOL. “The APAC market is ripe for opportunity in advertising, and my expertise will allow us to further educate our clients about the importance of efficient performance solutions,” he said.
He will report to Brody O’Harran, CvE executive vice president of global business strategy. “Our move into the APAC region validates our mission, and we’re excited to be partnering with Justin to bring our vision of this new breed of global performance agency to fruition,” O’Harran said.