Benjamin Li
Mar 9, 2012

Independent agency Love expands international footprint with new GM appointment

SHANGHAI - Love, a Manchester-based independent creative agency who was established in 2001, has expanded overseas with its first international operation opening in Shanghai this month. Jing Lien has been appointed as its new GM.

Jing Lien, GM of newly opened Love Shanghai office
Jing Lien, GM of newly opened Love Shanghai office

The new Love Shanghai office will work for Diageo on Johnnie Walker and Nike accounts on a per project basis.

Lien (pictured), an American Chinese who has worked for DDB in Chicago,  has been working in Shanghai for the last six years. She spent four years as W+K's account director, and spent a short stints with TBWA, and most recently as regional business manager with design firm IDEO.

Chris Conlan, managing director of Love told Campaign that the agency had a close working relationship with Lien from before when she worked on the Nike and Umbro client accounts.

“We hope to bring in bespoke creative solutions to the Chinese markets, and help luxury and lifestyle brands to better communicate with their audience across  multiple media channels," he said. "And we hope our quality of work in our new Shanghai office will mirror the quality of the home office."

The 38-strong Love Manchester office is currently working on Umbro, Sony Playstation, Syco and BBC. Conlan pointed out that there would be continued collaboration between the UK team with its Shanghai office, and Dave Palmer, its CD will venture out to Shanghai this summer.

The agency is now actively recruiting creative, planning and account serving talents for its Shanghai office.

Campaign China

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