May 13, 2024

McDonald’s removes smile from Happy Meal boxes to spotlight mental health

The campaign was created by Ready10 and Leo Burnett UK.

Apr 12, 2024

BBC splits its India operations

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.

Apr 4, 2024

Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms

With an impending rise in TV licence costs and alternative funding options under scrutiny, senior marketing leaders delve into the potential impact of a commercial BBC on advertisers.

Dec 12, 2023

BBC appoints first chief brand officer

Charl Bassil is currently chief marketing officer at Absolut Vodka.

Dec 4, 2023

"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers

In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.

Jul 14, 2023

BBC's pop-up AR selfie booth shows visitors their wild side

The experience, created by Undercurrent, enables users to wear AR animal masks.