bbc
BBC.com gets AI-powered synthetic voice to ‘read’ articles
Partners with Microsoft to create the new voice and AI software
Sunita Rajan named Bloomberg's head of media in Asia
As managing director, APAC media sales and marketing, she will be tasked with growing advertising revenues and client marketing across all of the publisher's platforms.
Is it better for brands to change consumer behaviour or to adapt?
CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.
Hard news: How COVID-19 challenged BBC Global’s brand proposition
Shutdowns, fake news, frozen adspend and blocklisting have been recent hurdles, but advertisers are starting to look for context behind the headlines, say commercial leaders.
BBC Global News chief: It’s ‘unfair’ and ‘a bit immature’ for news industry to rely on Facebook & Google to save us
But Jim Egan says the big platforms have not been ‘sufficiently concerned’ so Australia’s new rules will be ‘highly significant’.
Rahul Sood to join BBC Global News as MD for India, South Asia
Moves from NDTV where he was head of sales and business development.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
