At a roundtable hosted by BBC and Campaign Asia, media agency and brand leaders discussed the ways that headline news has affected their decision-making.
BBC News study finds that consumers are becoming particular about brands' sustainability credentials and are willing to pay a premium for those whose actions match their words.
The head of news at BBC's international English-language TV network discusses the longevity of 24-hour rolling news, permanent shifts caused by Covid-19, and the impact of misinformation and stricter government controls on the future of the free press.
John Sudworth has relocated to Taiwan following 'months of personal attacks' over the BBC's reporting, including of alleged human rights abuses against Uyghur Muslims.
Partners with Microsoft to create the new voice and AI software
As managing director, APAC media sales and marketing, she will be tasked with growing advertising revenues and client marketing across all of the publisher's platforms.
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