Dec 12, 2023

BBC appoints first chief brand officer

Charl Bassil is currently chief marketing officer at Absolut Vodka.

Dec 4, 2023

"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers

In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.

Jul 14, 2023

BBC's pop-up AR selfie booth shows visitors their wild side

The experience, created by Undercurrent, enables users to wear AR animal masks.

Dec 19, 2022

NBCUniversal hires BBC’s Maggy Chan to lead global advertising

She has been described as 'BBC's best gift to NBCU since 'The Office'.

Sep 27, 2022

BBC brings editorial guidelines to life to show impartial reporting

The film works to illustrate how the BBC's editorial guidelines drive accurate and impartial reporting, illustrated with poignant footage gathered by the broadcaster in Ukraine since the war began in February.