Charl Bassil is currently chief marketing officer at Absolut Vodka.
"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
The experience, created by Undercurrent, enables users to wear AR animal masks.
She has been described as 'BBC's best gift to NBCU since 'The Office'.
The film works to illustrate how the BBC's editorial guidelines drive accurate and impartial reporting, illustrated with poignant footage gathered by the broadcaster in Ukraine since the war began in February.
At a roundtable hosted by BBC and Campaign Asia, media agency and brand leaders discussed the ways that headline news has affected their decision-making.
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