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Snap hires retired W+K president as chief creative officer
DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.
Should creatives consider phobias when creating ads?
While there are many phobias and those with them won't all react in the same way, it's worth taking them into account during the creative process.
Wieden Kennedy makes three global leadership appointments
Kathryn Addo is global brand director on Nike, Rebecca Groff elevated to chief marketing officer, and Jacqueline Steele is chief growth officer.
Wieden Kennedy chants mantra of good ideas
AGENCY REPORT CARD: The independent network continues to hone in on strong ideas to produce outstanding campaigns. But what does an upward trajectory look like?
Agency Report Card 2021: Wieden Kennedy
Thoughtful, richly produced work continues to define the well-respected independent. But is it enough to show alongside a rapidly pivoting industry?
HP gifts gamers with NFTs on their 18th birthdays
Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.
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