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Agency Report Card 2020: Wieden+Kennedy
The steadfast independent weathered the gales of 2020 without much damage and turned out a sizable collection of remarkable work. Did it make enough headway on diversity and innovation to improve its final grade?
Nike Japan ad receives backlash—but is incidentally brilliant
A moving new film by W+K and Nike sparks debate about racism in Japan.
Nike’s first esports ad launches gamers into training hell
Wieden+Kennedy takes training camp to the ‘next level’ in stylish video game-inspired film.
Wieden+Kennedy is proof that independence can be a powerful thing
AGENCY REPORT CARD: See Wieden+Kennedy's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Nike's film about a family rivalry may win the CNY race
An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.
OkCupid launches first global campaign in unapologetic style
This work, created in partnership with Mekanism, pushes the dating app's localized questions which help users avoid thirst traps.
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