Faaez Samadi
Jul 23, 2019

‘I want to pay it forward:’ Spikes Asia See It Be It leader Valerie Madon

Havas’ Southeast Asia chief creative speaks about adland’s progress on gender diversity, and the advice she has for future female leaders.

Valerie Madon, Havas Group Singapore chairwoman and Southeast Asia chief creative officer, will lead the first ever See It Be It programme at Spikes Asia this year. She sat down with Campaign to discuss her goals for the programme, and share her experiences on her journey to becoming a creative leader.

Why did you choose to lead See It Be It at Spikes Asia

For years, I’ve been asked “why are...

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