Shawn Lim
Jun 8, 2023

HSBC calls fresh global media review

Campaign first reported in October 2022 that a new review was to be launched.

HSBC calls fresh global media review

HSBC has launched a global media agency review, Campaign can reveal.

The bank was reported to have called for a global media review in October 2022. Incumbent PHD has held the account since 2018.

Campaign understands media consultancy Ebiquity is running the global review for the brand, whose key markets include the UK, the US, China and the Middle East.

PHD, HSBC and Ebiquity have declined to comment on the media review.

In a past statement to Campaign in 2018, HSBC said: “As part of our commitment to the ongoing development of HSBC’s media and marketing arrangements, we periodically evaluate all marketing service suppliers to ensure we maintain the best working relationships to support our strategic goals.”

In its tenure as media partner, PHD helped HSBC secure exclusive partnerships with Girls That Invest podcast and Vogue in Asia Pacific.

Outside the region, the agency launched campaigns such as “Vicious Circle”, which partnered with Shelter and helped homeless people open bank accounts, and “Borders” with Richard Ayoade. WPP’s Wunderman Thompson created both.

On the creative side, HSBC consolidated its account with WPP in 2020. Prior to PHD, Mindshare was its media agency for 13 years.

Editor's note: This story corrects an earlier version in which PHD was said to have retained the account following a review in 2022.

Related Articles

Just Published

22 hours ago

WFA census shows Japan faces the highest inclusivity...

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

23 hours ago

Reddit will no longer allow users to opt-out of ad ...

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

1 day ago

Better Climate Store’s Greenwash can wash away ...

The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.