Two-way shootout for HSBC global media review

Major bank pits familiar faces against each other.

HSBC: UK creative features comedian Richard Ayoade (R)
HSBC: UK creative features comedian Richard Ayoade (R)

Last week, Campaign exclusively reported that HSBC has called for a fresh global media review. We can now confirm that Mindshare is bidding to wrest back HSBC’s global media account from PHD in a straight contest between the two agencies.

The WPP-owned media agency knows the client’s business well from its 13-year hold on the account up to 2018, when its Omnicom-owned rival triumphed in the last global review.

As Campaign reported in October, HSBC is reviewing again as part of a regular evaluation of its media planning and buying arrangements. Ebiquity is understood to be assisting with the process.

Since the last review WPP has solidified its hold on the creative side of the client’s business. In 2020 a closed review saw it appointed as lead creative agency partner, with rival Saatchi & Saatchi allocated work on a project basis.

The bank’s key markets include the UK, US and Asia-Pacific.

HSBC, PHD and Mindshare all declined to comment.

Source:
Campaign UK

Related Articles

Just Published

28 minutes ago

Indian brands remain resilient during global ...

Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five

36 minutes ago

Print in India to grow by 8-10% in 2024: ICRA

However, ad revenue will remain below pre-Covid levels despite the upcoming general elections

45 minutes ago

APAC Effies 2023: Leo Burnett India finishes second ...

Whisper is brand of the year followed by Oreo and Dutchie Partners Life

1 hour ago

Ebiquity warns of 'risk averse' ad market as ...

Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.