News The Information
Shauna Lewis
Aug 8, 2024

Volvo launches review of global $448 million media account

Mindshare has been the incumbent for 25 years.

Volvo: Review will span multiple markets including the US, UK and China.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

3 Mars to switch $1.7 billion media account out of WPP

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

6 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Cannes Lions 2025: APAC winners

7 Cannes Lions 2025 APAC winners: 3 more Gold for FCB's 'Lucky Yatra'

Southeast’s Asia’s top 50 brands 2025

8 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

9 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

10 APAC Power List 2025: The region's most powerful brand leaders

Related Articles

LinkedIn picks network for $97 million global media account
Apr 2, 2025
Beau Jackson

LinkedIn picks network for $97 million global media ...

PHD wins Bunnings media mandate after competitive pitch
Jun 2, 2025
Nikita Mishra

PHD wins Bunnings media mandate after competitive pitch

Two-way shootout for HSBC global media review
Jun 13, 2023
Daniel Farey-Jones

Two-way shootout for HSBC global media review

Initiative wins Volvo's global media account, China remains separate
Dec 22, 2024
Shauna Lewis

Initiative wins Volvo's global media account, China ...

Just Published

Campaign Cannes Global Podcast Episode 2
36 minutes ago
Staff

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

Agency Report Card 2024: Publicis Creative
The Information
44 minutes ago
Staff Reporters

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.

'Creativity is under duress': David Droga as he hands over the baton
8 hours ago
Nikita Mishra

'Creativity is under duress': David Droga as he ...

CANNES LIONS: “David’s fast. But I’m faster,” says Oteh, promising speed, talent, and integration as the future CEO of Accenture Song.

TikTok commercial lead: 'We don't want to take the role of an agency'
22 hours ago
Shauna Lewis

TikTok commercial lead: 'We don't want to take the ...

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.