hsbc

Nov 15, 2024

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.

Oct 17, 2024

Mastercard highlights value of inclusion in new autism campaign

EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.

Sep 5, 2024

Asia-Pacific Power List 2024: Stephanie Ng, HSBC

In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.

Aug 13, 2024

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

Jan 10, 2024

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Dec 20, 2023

Women to Watch 2023: Stephanie Ng, HSBC

An industry whiz with over 20 years of experience, Ng plays a pivotal role in ensuring marketing is fundamental to delivering both business and brand results.

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