hsbc
Women to Watch 2022: Jaslin Goh, PayMe by HSBC
Thrown into deep water after joining the fintech industry, Goh has quickly demonstrated that she is a fast learner. This has allowed her to thrive outside of her comfort zone.
Suresh Balaji, Sunshine Farzan land global marketing roles at Standard Chartered
EXCLUSIVE: The two industry veterans will be part of the bank's corporate affairs, brand, and marketing leadership team.
Pride without pandering: HSBC’s Richa Goswami on purpose and 'pink-washing'
The bank's chief customer and marketing officer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month.
HSBC does inclusion the right way
AD NUT's PICK OF THE WEEK: A film by Wunderman Thompson shows actual same-sex affection, and treats it like it's no big deal (because it isn't).
HSBC acquires land in The Sandbox virtual world
The bank's first foray into the metaverse includes a virtual sports stadium, building on its legacy of sports partnerships.
Space oddities: HSBC lands an alien craft in credit-card campaign
A multi-element campaign by Wunderman Thompson Hong Kong includes an AR item hunt and a 3D OOH display, as well as a star-studded but hard-to-comprehend TVC.
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