Thrown into deep water after joining the fintech industry, Goh has quickly demonstrated that she is a fast learner. This has allowed her to thrive outside of her comfort zone.
EXCLUSIVE: The two industry veterans will be part of the bank's corporate affairs, brand, and marketing leadership team.
The bank's chief customer and marketing officer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month.
AD NUT's PICK OF THE WEEK: A film by Wunderman Thompson shows actual same-sex affection, and treats it like it's no big deal (because it isn't).
The bank's first foray into the metaverse includes a virtual sports stadium, building on its legacy of sports partnerships.
A multi-element campaign by Wunderman Thompson Hong Kong includes an AR item hunt and a 3D OOH display, as well as a star-studded but hard-to-comprehend TVC.
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