The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.
The bank highlights a symbol of progress and acceleration within its hexagon logo while asserting that 'The story continues...if you believe'.
From above-the-line campaigns to process innovations to work on behalf of gender equality and social responsibility, Suresh Balaji is a major force driving one the the world's pre-eminent financial-services brands.
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
Publicis is expected to keep working on creative projects and digital duties.
Experience will promote 'local health and wellness'.
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