hsbc
HSBC consolidates global creative account with WPP as lead agency
Publicis is expected to keep working on creative projects and digital duties.
HSBC creates badminton experience ahead of Hong Kong Championships
Experience will promote 'local health and wellness'.
Stanchart falls behind other banks, AIA finishes first in insurers
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
Local entrepreneurs talk to a rugby ball for HSBC Sevens campaign
Grey Group Hong Kong built a camera into a rugby ball to spotlight local businesses in a campaign for HSBC's commercial banking services.
PHD Hong Kong hires HSBC account lead from Danone
Nadeem Amin will be managing partner for PHD's dedicated HSBC ASP unit.
HSBC re-hatches insurance brand, with a tepid egg story
HSBC and Saatchi & Saatchi tell the tale of a boy and his egg, in a safe and uninspiring brand relaunch.
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