Mar 18, 2020

HSBC consolidates global creative account with WPP as lead agency

Publicis is expected to keep working on creative projects and digital duties.

Aug 12, 2019

HSBC creates badminton experience ahead of Hong Kong Championships

Experience will promote 'local health and wellness'.

Jun 11, 2019

Stanchart falls behind other banks, AIA finishes first in insurers

A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.

Apr 4, 2019

Local entrepreneurs talk to a rugby ball for HSBC Sevens campaign

Grey Group Hong Kong built a camera into a rugby ball to spotlight local businesses in a campaign for HSBC's commercial banking services.

Sep 26, 2018

PHD Hong Kong hires HSBC account lead from Danone

Nadeem Amin will be managing partner for PHD's dedicated HSBC ASP unit.

Aug 24, 2018

HSBC re-hatches insurance brand, with a tepid egg story

HSBC and Saatchi & Saatchi tell the tale of a boy and his egg, in a safe and uninspiring brand relaunch.