Publicis is expected to keep working on creative projects and digital duties.
Experience will promote 'local health and wellness'.
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
Grey Group Hong Kong built a camera into a rugby ball to spotlight local businesses in a campaign for HSBC's commercial banking services.
Nadeem Amin will be managing partner for PHD's dedicated HSBC ASP unit.
HSBC and Saatchi & Saatchi tell the tale of a boy and his egg, in a safe and uninspiring brand relaunch.
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