hsbc

Sep 23, 2020

Brand Health Check: HSBC seeks currency in a time of flux

The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.

Jul 23, 2020

'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign

The bank highlights a symbol of progress and acceleration within its hexagon logo while asserting that 'The story continues...if you believe'.

Jun 29, 2020

Asia-Pacific Power List 2020: Suresh Balaji, HSBC

From above-the-line campaigns to process innovations to work on behalf of gender equality and social responsibility, Suresh Balaji is a major force driving one the the world's pre-eminent financial-services brands.

Jun 16, 2020

COVID actions pay off in favourability for banks

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Mar 18, 2020

HSBC consolidates global creative account with WPP as lead agency

Publicis is expected to keep working on creative projects and digital duties.

Aug 12, 2019

HSBC creates badminton experience ahead of Hong Kong Championships

Experience will promote 'local health and wellness'.