hsbc

Sep 21, 2022

Women to Watch 2022: Jaslin Goh, PayMe by HSBC

Thrown into deep water after joining the fintech industry, Goh has quickly demonstrated that she is a fast learner. This has allowed her to thrive outside of her comfort zone.

Aug 3, 2022

Suresh Balaji, Sunshine Farzan land global marketing roles at Standard Chartered

EXCLUSIVE: The two industry veterans will be part of the bank's corporate affairs, brand, and marketing leadership team.

Jul 5, 2022

Pride without pandering: HSBC’s Richa Goswami on purpose and 'pink-washing'

The bank's chief customer and marketing officer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month.

Mar 21, 2022

HSBC does inclusion the right way

AD NUT's PICK OF THE WEEK: A film by Wunderman Thompson shows actual same-sex affection, and treats it like it's no big deal (because it isn't).

Mar 17, 2022

HSBC acquires land in The Sandbox virtual world

The bank's first foray into the metaverse includes a virtual sports stadium, building on its legacy of sports partnerships.

Nov 23, 2021

Space oddities: HSBC lands an alien craft in credit-card campaign

A multi-element campaign by Wunderman Thompson Hong Kong includes an AR item hunt and a 3D OOH display, as well as a star-studded but hard-to-comprehend TVC.