Nov 23, 2021

Space oddities: HSBC lands an alien craft in credit-card campaign

A multi-element campaign by Wunderman Thompson Hong Kong includes an AR item hunt and a 3D OOH display, as well as a star-studded but hard-to-comprehend TVC.

Aug 9, 2021

HSBC's PayMe ropes in Mirror's Keung To for Hong Kong's Wallet campaign

Developed with Ogilvy, the campaign shows the singer in PayMeow cat ears, singing the PayMe song and dancing with PayMeow, the brand's feline mascot.

Jun 17, 2021

Asia-Pacific Power List 2021: Suresh Balaji, HSBC

Promoted to regional CMO after he first made this list a year ago, Balaji is working to futureproof the bank's marketing organisation.

Sep 23, 2020

Brand Health Check: HSBC seeks currency in a time of flux

The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.

Jul 23, 2020

'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign

The bank highlights a symbol of progress and acceleration within its hexagon logo while asserting that 'The story continues...if you believe'.

Jun 29, 2020

Asia-Pacific Power List 2020: Suresh Balaji, HSBC

From above-the-line campaigns to process innovations to work on behalf of gender equality and social responsibility, Suresh Balaji is a major force driving one the the world's pre-eminent financial-services brands.