FMCG giant uses three agency holding companies.
US is biggest part of global business.
OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.
Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.
Pitching takes up oodles of staff time, rarely offers much insight into what a real working relationship will look like and usually ends in disappointment. Have we been doing it wrong all along?
AB InBev is reported to be running cost-cutting 'auction' for global media review.
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