media review

Oct 26, 2022

HSBC to launch global media agency review

Incumbent PHD won the account in 2018.

Jul 17, 2022

The Financial Times expands media remit with Essence

Publisher has worked with agency since 2013.

Jul 12, 2022

Will the loss of data interoperability impact media reviews?

As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.

Jun 30, 2021

Four agencies race for Zwift's global media

As in-home fitness market heats up, the Peloton competitor looks to appoint global agency network as it focuses on brand-building.

Jan 21, 2021

Unilever prepares to call international media-buying review

FMCG giant uses three agency holding companies.

Aug 24, 2020

Kraft Heinz retains Starcom for $700m US media account

US is biggest part of global business.