media review
Jul 17, 2022
The Financial Times expands media remit with Essence
Publisher has worked with agency since 2013.
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Jul 12, 2022
Will the loss of data interoperability impact media reviews?
As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.
Jun 30, 2021
Four agencies race for Zwift's global media
As in-home fitness market heats up, the Peloton competitor looks to appoint global agency network as it focuses on brand-building.
Jan 21, 2021
Unilever prepares to call international media-buying review
FMCG giant uses three agency holding companies.
Aug 24, 2020
Kraft Heinz retains Starcom for $700m US media account
US is biggest part of global business.
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