OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.
Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.
Pitching takes up oodles of staff time, rarely offers much insight into what a real working relationship will look like and usually ends in disappointment. Have we been doing it wrong all along?
AB InBev is reported to be running cost-cutting 'auction' for global media review.
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
Expect a surge in major media pitches next year as big brands are demanding change.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins