Incumbent PHD won the account in 2018.
Publisher has worked with agency since 2013.
As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.
As in-home fitness market heats up, the Peloton competitor looks to appoint global agency network as it focuses on brand-building.
FMCG giant uses three agency holding companies.
US is biggest part of global business.
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