Faaez Samadi
Nov 8, 2016

H+K Strategies to lead Maybank Championship Malaysia PR

The agency will be in charge of communications for the international golf tournament in 2017.

The Maybank Championship Malaysia 2017 trophy.
The Maybank Championship Malaysia 2017 trophy.

MALAYSIA - Sports promoter GlobalOne has appointed Hill+Knowlton Strategies to lead PR for the Maybank Championship Malaysia golf contest in 2017.

Held at Saujana Golf and Country Club from 9 through 12 February next year, the championship will see leading golfers from across the globe compete for a US$3 million prize. H+K will handle all communications strategy and execution.

The agency’s Malaysia office will run the project, overseen by Lorna Campbell, H+K APAC regional director, sports marketing and sponsorship.

She said: “The rising golf talent across ASEAN is a strong focus of our campaign this year so over the coming months we will be activating an integrated communications plan that will engage media and consumers around ‘Golf like never before’.”

John Eu, GlobalOne CEO, said: “With their local market experience and sports expertise globally, we are confident that H+K are the right agency who can help us take MCM to the next level.” 

H+K will work alongside side marketing services agency Entropia. 

Related Articles

Just Published

13 hours ago

Get vaxxed or get out: Employee demand is spurring ...

In the US, it’s not government policy as much as employee activism that is driving agency vaccine mandates.

13 hours ago

Allen Solly's denim range fits the concept of body ...

Watch the film conceptualised by Ogilvy India here

13 hours ago

Anything that is trending in the world at large ...

The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.

13 hours ago

Direct-to-fan marketing skyrockets as consumers pay ...

A new US study reveals opportunity for brands in the creator economy.