Faaez Samadi
Nov 8, 2016

H+K Strategies to lead Maybank Championship Malaysia PR

The agency will be in charge of communications for the international golf tournament in 2017.

The Maybank Championship Malaysia 2017 trophy.
The Maybank Championship Malaysia 2017 trophy.

MALAYSIA - Sports promoter GlobalOne has appointed Hill+Knowlton Strategies to lead PR for the Maybank Championship Malaysia golf contest in 2017.

Held at Saujana Golf and Country Club from 9 through 12 February next year, the championship will see leading golfers from across the globe compete for a US$3 million prize. H+K will handle all communications strategy and execution.

The agency’s Malaysia office will run the project, overseen by Lorna Campbell, H+K APAC regional director, sports marketing and sponsorship.

She said: “The rising golf talent across ASEAN is a strong focus of our campaign this year so over the coming months we will be activating an integrated communications plan that will engage media and consumers around ‘Golf like never before’.”

John Eu, GlobalOne CEO, said: “With their local market experience and sports expertise globally, we are confident that H+K are the right agency who can help us take MCM to the next level.” 

H+K will work alongside side marketing services agency Entropia. 

Related Articles

Just Published

2 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

2 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

12 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

14 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.