The new operation will be helmed by Wunderman Thompson’s former Indonesia CEO.
64% of people in Southern Central China trust their homegrown brands, compared to a measly 7% of HongKongers, exposing a sizable trust deficit.
The Hong Kong head has been setting up the agency's 13th office since July.
Antony Yiu replaces David Paysant, the outgoing MD of Digitas Hong Kong.
Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.
The newly-minted M&CSaatchiSpencer threw a launch party on 30 Aug at the Naked Hub Sheung Wan in Hong Kong.
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