Global footwear brand Crocs has appointed Hill+Knowlton Strategies as its PR agency in China and Korea.
Following competitive pitches in both markets, Crocs sought an agency to promote its refreshed product lineup through its global “Come as you are” marketing campaign. FleishmanHillard previously held the Crocs account globally, including China and Korea, on a one-year retainer from January 2016.
H+K will implement the brand’s PR strategy around the campaign, and also run Crocs’ press offices and KOL relations in both markets.
“Crocs is a fresh and exciting brand and we are thrilled to be working with them in Korea and China,” said John Morgan, president and CEO of H+K Asia. “We firmly believe that this partnership will see us transform creative ideas into reality, helping Crocs gain even greater traction across Asia.”
Serena Di Sarra, Crocs regional marketing director, AMEA, said H+K were both strategically minded and had the in-market experience to execute the brand’s plans in China and Korea.