Faaez Samadi
Jun 7, 2017

STB retains Synergy H+K Strategies in Korea

Agency has extended its partnership with Singapore Tourism Board for another two years.

L-R: Ashlynn Loo, HS Chung
L-R: Ashlynn Loo, HS Chung

Synergy Hill + Knowlton Strategies has renewed its PR and communications mandate for Korea with Singapore Tourism Board.

Following a multi-agency review, STB chose to extend their relationship with Synergy H+K by another two years, beginning last month, with the option to continue for an additional year. The agency has handled STB’s account for the last three years.

“We have had great success providing integrated communications for STB, with a strong focus on creative content development that Korean travelers can relate and be attracted to,” said HS Chung, Synergy H+K president and CEO.”

Synergy H+K will continue to advise STB in Korea on media strategy, external communications, content creation, event coordination and social media.

Ashlynn Loo, Korea Area Director for STB, said Synergy H+K’s deep market insights and diversified PR and marketing strategies were key to the board’s decision to extend the partnership.

“We strongly believe that our collective efforts will continue to raise the profile of Singapore as one of the best destinations for Korean travelers,” she said. 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Asia-Pacific Power List 2024: Edward Bell, Cathay ...

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

1 day ago

Fresh colours, new fonts: Inside Crunchyroll's rebrand

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

2 days ago

Tech On Me: What Disney's leak tells us about ...

This week, we cover the hack on Disney's internal communications, how a loophole in TikTok is putting minors at risk, and how workers suffer during Amazon's Prime Day among other tech headlines in the region.

2 days ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.