STB retains Synergy H+K Strategies in Korea

Synergy Hill + Knowlton Strategies has renewed its PR and communications mandate for Korea with Singapore Tourism Board.

Following a multi-agency review, STB chose to extend their relationship with Synergy H+K by another two years, beginning last month, with the option to continue for an additional year. The agency has handled STB’s account for the last three years.

“We have had great success providing integrated communications for STB, with a strong focus on creative content development that Korean travelers can relate and be attracted to,” said HS Chung, Synergy H+K president and CEO.”

Synergy H+K will continue to advise STB in Korea on media strategy, external communications, content creation, event coordination and social media.

Ashlynn Loo, Korea Area Director for STB, said Synergy H+K’s deep market insights and diversified PR and marketing strategies were key to the board’s decision to extend the partnership.

“We strongly believe that our collective efforts will continue to raise the profile of Singapore as one of the best destinations for Korean travelers,” she said.