Faaez Samadi
Jan 6, 2017

Zenith wins Singapore Tourism's global media account from MEC

Eight-year incumbent is displaced in its bid for a new two-year retainer.

Following a six-way contest for Singapore Tourism Board’s global media account, Zenith has emerged the victor.

The agency takes the account from MEC, which has serviced STB for the past eight years.

The board put out its request for proposal RFP in October, ahead of the end of MEC’s contract in March this year. 

Zenith has secured a two-year retainer beginning April 1, with the...

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