Byravee Iyer
Jul 20, 2016

Havas brings Adcity OOH arm to APAC

Havas Media launches its out-of-home planning and buying arm in Asia-Pacific.

Franck Vidal
Franck Vidal

ASIA-PACIFIC - Following the global launch, Havas is expanding its outdoor geomarketing agency Adcity to Asia-Pacific with operations in Singapore, Hong Kong and the Philippines.

Adcity, which provides OOH planning and buying to brands in both traditional and digital formats, will be led by Franck Vidal, regional business director. Vidal, who moved from Kinetic, has a decade of OOH experience. He has previously worked with JCDecaux in Thailand, France and the UK.

The new network will work closely with other Havas Group companies including Socialyse, Mobext and Ecselis.

“Adcity will bring a unique science in OOH planning and will be particularly valuable for the region due to its high level of digitization and sophistication,” said Matttiew Habra, global head of Adcity.

Adcity was first launched in December 2014 in France, where it now has more than 100 employees across six local offices. Last month, the company rolled it out to 35 other offices across Europe, North America and Latin America.

Related Articles

Just Published

2 hours ago

Creative Minds: Why Eddy Nazarullah went mad for ads

The creative director at Reprise Malaysia answers 11 of our questions. Learn how his art teacher's husband set his destiny, why he admires Goku (from Dragon Ball) and Rocky, what he fears, and why he hasn't really seen NYC despite going there more than once.

3 hours ago

Weber Shandwick's APAC chairman departs after 17 years

Industry veteran Baxter Jolly will leave to explore professional and personal interests.

6 hours ago

Despite recent controversies, aesthetic diversity ...

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

6 hours ago

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.