Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?
CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.
Stellar Ace and Near team up for omni-channel retargeting in Singapore, while VIOOH extends programmatic inventory in Hong Kong with JCDecaux Cityscape.
The research saw input from senior ad execs across the US, UK, France, Germany and Asia.
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
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