out of home

May 7, 2021

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

Nov 19, 2020

OOH can’t be dumbed down to just an impression buy

Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.

Nov 12, 2020

Gojek to affix digital ad screens to back of motorbikes in Jakarta

Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.

May 14, 2020

Moving Walls patents OOH measurement system

Moving Walls founder and group CEO believes the patent will serve to increase advertiser confidence in OOH, which has been one of the heaviest hit ad mediums during COVID-19.

Mar 24, 2020

Malaysian OOH study could help reeling sector recover post-crisis

TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.

Feb 20, 2020

Aussie firefighters get thanks on Times Square billboard

A 77-foot ‘Godzilla’ billboard installation was dedicated to brave firefighters during the bushfires.