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Campaign Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
OOH can’t be dumbed down to just an impression buy
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Gojek to affix digital ad screens to back of motorbikes in Jakarta
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
Moving Walls patents OOH measurement system
Moving Walls founder and group CEO believes the patent will serve to increase advertiser confidence in OOH, which has been one of the heaviest hit ad mediums during COVID-19.
Malaysian OOH study could help reeling sector recover post-crisis
TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.
Aussie firefighters get thanks on Times Square billboard
A 77-foot ‘Godzilla’ billboard installation was dedicated to brave firefighters during the bushfires.
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