Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
Moving Walls founder and group CEO believes the patent will serve to increase advertiser confidence in OOH, which has been one of the heaviest hit ad mediums during COVID-19.
TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.
A 77-foot ‘Godzilla’ billboard installation was dedicated to brave firefighters during the bushfires.
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