out of home
Out-of-home sees digital opportunities in a post-lockdown world
CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.
DOOH development accelerates in Singapore and Hong Kong with key partnerships
Stellar Ace and Near team up for omni-channel retargeting in Singapore, while VIOOH extends programmatic inventory in Hong Kong with JCDecaux Cityscape.
DOOH to be worth more than $50 billion by 2026
The research saw input from senior ad execs across the US, UK, France, Germany and Asia.
Campaign Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
OOH can’t be dumbed down to just an impression buy
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Gojek to affix digital ad screens to back of motorbikes in Jakarta
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
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