Moving Walls founder and group CEO believes the patent will serve to increase advertiser confidence in OOH, which has been one of the heaviest hit ad mediums during COVID-19.
TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.
A 77-foot ‘Godzilla’ billboard installation was dedicated to brave firefighters during the bushfires.
A 3D out-of-home campaign for the Singapore Grand Prix.
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
Former Omnicom media buyer will drive expansion.
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