ooh

Jan 17, 2023

Emerging trends affecting OOH in the marketing mix

Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist​​, the managing director for Asia Pacific at Talon Outdoor.

Jan 3, 2023

Future Generali’s OOH campaign advocates for inclusivity

The media sites will be live in areas like Mumbai, Delhi, Gurugram, Goa and Bengaluru from 1 January 2023.

Dec 13, 2022

Outdoor advertising in Hong Kong is far from dead

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

Nov 25, 2022

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

Oct 14, 2022

Tech Bites: Week of October 10, 2022

News from Samsung, Sitecore, Adobe and more.

Oct 3, 2022

OOH Danone campaign in Indonesia reads weather patterns

When temperatures soared, the ad would remind commuters to stay hydrated.