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Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong
A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.
Emerging trends affecting OOH in the marketing mix
Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist, the managing director for Asia Pacific at Talon Outdoor.
Future Generali’s OOH campaign advocates for inclusivity
The media sites will be live in areas like Mumbai, Delhi, Gurugram, Goa and Bengaluru from 1 January 2023.
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Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Why Hong Kong’s outdoor advertising is underperforming
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
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