ooh
Jan 17, 2023
Emerging trends affecting OOH in the marketing mix
Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist, the managing director for Asia Pacific at Talon Outdoor.
Jan 3, 2023
Future Generali’s OOH campaign advocates for inclusivity
The media sites will be live in areas like Mumbai, Delhi, Gurugram, Goa and Bengaluru from 1 January 2023.
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Dec 13, 2022
Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Nov 25, 2022
Why Hong Kong’s outdoor advertising is underperforming
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
Oct 3, 2022
OOH Danone campaign in Indonesia reads weather patterns
When temperatures soared, the ad would remind commuters to stay hydrated.
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