ooh

Jan 12, 2021

Publicis Media exits Posterscope deal to bring OOH buying in-house

Omnicom and Havas remain the only major ad networks in the UK that use external agencies for the bulk of outdoor media-buying.

Nov 19, 2020

OOH can’t be dumbed down to just an impression buy

Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.

Nov 12, 2020

Gojek to affix digital ad screens to back of motorbikes in Jakarta

Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.

Nov 9, 2020

Hand sanitiser stations in Indonesia become advertising targets

Providing a "basic necessity" has turned into a "profitable exercise" using programmatic advertising.

Oct 23, 2020

Campaign Crash Course: How to plan and buy OOH in APAC

Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.

Sep 22, 2020

'Second chance': The largest OOH campaign ever

The World Out of Home Organization’s global #OurSecondChance campaign has filled 40,000 digital screens with estimated media value to date of US$40 million.