Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist, the managing director for Asia Pacific at Talon Outdoor.
The media sites will be live in areas like Mumbai, Delhi, Gurugram, Goa and Bengaluru from 1 January 2023.
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
News from Samsung, Sitecore, Adobe and more.
When temperatures soared, the ad would remind commuters to stay hydrated.
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