Omnicom and Havas remain the only major ad networks in the UK that use external agencies for the bulk of outdoor media-buying.
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
Providing a "basic necessity" has turned into a "profitable exercise" using programmatic advertising.
Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.
The World Out of Home Organization’s global #OurSecondChance campaign has filled 40,000 digital screens with estimated media value to date of US$40 million.
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