ooh

May 14, 2020

Moving Walls patents OOH measurement system

Moving Walls founder and group CEO believes the patent will serve to increase advertiser confidence in OOH, which has been one of the heaviest hit ad mediums during COVID-19.

Mar 24, 2020

Malaysian OOH study could help reeling sector recover post-crisis

TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.

Mar 17, 2020

Reddit co-founder buys NYC billboards to tell Americans to stay home

Alexis Ohanian is urging people to stay home and #flattenthecurve.

Feb 20, 2020

A simple demonstration of Coca-Cola's branding power

Your brain creates the bottle in these simple ads by Publicis Italy.

Feb 19, 2020

Time for DOOH programmatic to measure up in Southeast Asia

Technology is helping to roll out the service, but to form a scalable, sustainable DOOH ecosystem, it’s time to align on standards.

Feb 6, 2020

The Star takes to publishing news on billboards in Malaysia

Billboard-sized photo headlines during peak commutes a 'first' for Malaysia as news publisher aims to reach a wider audience.