AGENCY REPORT CARD: Here’s how Havas Media survived a challenging year in 2020, with top management departures and slowing business.
Top management flux and slowing business growth made 2020 a challenging year, as Havas sought to reignite key market growth and build or buy its way into new geographies and business segments.
The outgoing chairman and CEO of Havas Group, Southeast Asia, India and North Asia, speaks with Campaign India about his advertising career, setting up the media unit at the agency, ageism and more.
A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.
During the pandemic, nearly two-thirds of consumers expect brands to innovate to look after their health and safety.
After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.
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