Anita Davis
Feb 9, 2010

Gmail to incorporate SNS-type status service

GLOBAL - Google is slated to release new features on Gmail allowing users to update their status for friends to see as part of a move that sees the search giant embrace social media initiatives popularised by other social networking sites (SNS).

Gmail to incorporate SNS-type status service
The new service is reportedly similar to the status-bar tools seen on Facebook and Twitter, and will further incorporate photo and video sharing.

The news - which is expected to be formally announced on Tuesday - comes one week after Facebook marked its sixth birthday by revealing it has more than doubled its number of users in the last year to 400 million.

Google and Microsoft’s search engine, Bing, have recently looked to incorporate social-media services to make their offerings more relevant for users also active on SNS. In October, both Google and Bing announced they would adopt a Twitter function to reflect audiences’ growing interest and trust in social commentary. Microsoft was first to launch its Bing Twitter Search function and further connected with Facebook to offer search results on users’ updated statuses.

Further blurring the lines between search, portals and SNS, Friendster and Yahoo Southeast Asia last month also entered into a multi-year strategic partnership that lets mutual users more efficiently share information.
 
Source:
Campaign Asia

Related Articles

Just Published

27 minutes ago

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

3 hours ago

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

7 hours ago

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.

8 hours ago

Australia’s Match & Wood and Involved Media crack ...

Meanwhile, German agency JOM takes the lead in the April indie rankings.