Apr 30, 2019

Bing Ads rebrands as Microsoft Advertising

Microsoft now says it wants 'go above and beyond search' with new online advertising products.

Aug 7, 2018

Bing takes on Trivago, Google with intelligent search features

Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.

Feb 9, 2018

Microsoft coalesces sentiment analysis into Bing

Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.

Feb 1, 2018

Bing tackles Apple anti-tracking feature; launches audience segmentation

Bing has found a workaround to Apple's Intelligent Tracking Prevention and launched a tool that promises advertisers detailed insights on the performance of search audiences.

Jan 29, 2018

Bing outperforms Google AdWords: iProspect report

Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.

Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.