Microsoft now says it wants 'go above and beyond search' with new online advertising products.
Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.
Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.
Bing has found a workaround to Apple's Intelligent Tracking Prevention and launched a tool that promises advertisers detailed insights on the performance of search audiences.
Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.
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