Babar Khan Javed
Feb 9, 2018

Microsoft coalesces sentiment analysis into Bing

Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.

How Bing will display verying perspectives on the query 'Is hot yoga good for you'.
How Bing will display verying perspectives on the query 'Is hot yoga good for you'.

Microsft's flagship search engine will soon be able to detect, identify, and categorize positive, neutral, and negative sentiment in text and voice-based search queries.

Powered by the artificial intelligence technology known as natural language processing, the integration of a sentiment analysis tool within search is similar to the idea behind featured snippets on Google search.

Miriam Rosenberg, principal program lead for the Bing Relevance and AI team at Microsoft, made the announcement, adding that the search engine will be able to inform users of the varying viewpoints that answer the question entered. The company hopes this will allow users to save time on research while expanding a users knowledge.

Powered by a framework of query transformation co-patented by Rosenberg, the system aims to display search results in accordance with location, movement, and medium of beginning search, with the assumption that voice is primary research mode while a text is secondary research mode.

As with Google's featured snippets, ranking high with Bing's intelligence snippets means advertisers and agencies need to invest in site authority, content relevance to keywords and phrases, a site that is easy to crawl, and a site that follows best practices around user experience.

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

15 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

15 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch