Babar Khan Javed
Feb 9, 2018

Microsoft coalesces sentiment analysis into Bing

Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.

How Bing will display verying perspectives on the query 'Is hot yoga good for you'.
How Bing will display verying perspectives on the query 'Is hot yoga good for you'.

Microsft's flagship search engine will soon be able to detect, identify, and categorize positive, neutral, and negative sentiment in text and voice-based search queries.

Powered by the artificial intelligence technology known as natural language processing, the integration of a sentiment analysis tool within search is similar to the idea behind featured snippets on Google search.

Miriam Rosenberg, principal program lead for the Bing Relevance and AI team at Microsoft, made the announcement, adding that the search engine will be able to inform users of the varying viewpoints that answer the question entered. The company hopes this will allow users to save time on research while expanding a users knowledge.

Powered by a framework of query transformation co-patented by Rosenberg, the system aims to display search results in accordance with location, movement, and medium of beginning search, with the assumption that voice is primary research mode while a text is secondary research mode.

As with Google's featured snippets, ranking high with Bing's intelligence snippets means advertisers and agencies need to invest in site authority, content relevance to keywords and phrases, a site that is easy to crawl, and a site that follows best practices around user experience.

Related Articles

Just Published

24 minutes ago

People and brands latch onto peer-to-peer gifting

As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.

1 hour ago

Zen and the art of mane maintenance

P&G brand Hair Recipe cultivates a Japanese aesthetic in a campaign for China, produced by Sweetshop.

1 hour ago

Parkinson's patients can never escape the challenges...

Wunderman Thompson Australia and Airbag created a 'No Escape Room' to communicate what it's like living with the disease.