Olivia Parker
Apr 12, 2019

Game of Ads: Lavish activations abound as GoT returns

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

Ogilvy's ad for KFC

Our inboxes have suddenly filled up with fire, family feuds and fantasy. The final season in the Game of Thrones epic premieres on April 14, and Asian marketers are excited. We wonder whether campaigns related to a TV series have ever attracted more media spend. Here's what we make of some GoT-themed campaigns so far. 

Chicken is coming

KFC and Ogilvy have reignited the award-winning 2018 Hot Spicy campaign to...

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