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Game of Ads: Lavish activations abound as GoT returns
Apr 12, 2019
Olivia Parker

Game of Ads: Lavish activations abound as GoT returns

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

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