Dec 17, 2021

How Foxtel blanketed Australia in DOOH ads for one hour

CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.

Apr 12, 2019

Game of Ads: Lavish activations abound as GoT returns

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

Mar 13, 2014

Foxtel builds techno shirt to let footy fans feel the game's impact

AUSTRALIA - Australian pay-TV provider Foxtel, working with CHE Proximity and We:eX (Wearable Experiments), has created an electronics-enhanced shirt that it claims will let some fans experience the pressure, exhaustion and crushing hits that Aussie-rules football players feel during games.

Apr 23, 2013

GroupM relaunches its search agency in Australia

SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.

Oct 19, 2010

MTV Australia launches three new channels, increases market presence

SYDNEY - MTV Networks Australia is increasing its distribution with 36 per cent by moving onto Foxtel's 'Get started' tier on 1 November in addition to launching MTVN and high-definition channels MTV Hits and MTVNHD.