KFC's new spicy chicken ad makes hot things cool

What has Ad Nut learnt today? That KFC's crunchy fried chicken looks convincingly—almost exactly—like a fireball blast. Who knew? 

Ad Nut must salute the team at Ogilvy & Mather that made these cool visuals for a new campaign in Hong Kong promoting KFC's Hot & Spicy recipe.

It just goes to prove that the best ads are the ones that need no explanation. Although Ad Nut does appreciate the high-level concept explanation that came with the press release accompanying this ad, just in case we were having a slow day: "The 3 key visuals...seamlessly swaps [sic] out explosions with the real product, photographed under lighting conditions that replicate each of the chosen scenarios."

Sometimes Ad Nut simply prefers pictures to words. 

The campaign is launching across over 60 KFC branches in Hong Kong with accompanying print ads, online promotions and outdoor media to follow this week.

• Want to read more about chicken? My pals here at Campaign Asia-Pacific compiled a breakdown of the internet's hilarious reaction to the recent 'rendang-gate' scandal, for your reading pleasure. 

CREDITS

Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Account Manager: Stella Fung
Project Manager: Jennifer To
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok
Client: KFC Hong Kong

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.