Ad Nut
Apr 18, 2018

KFC's new spicy chicken ad makes hot things cool

Ogilvy's new campaign selling Hot & Spicy chicken proves the simplest ads are often the ones we appreciate the most.

What has Ad Nut learnt today? That KFC's crunchy fried chicken looks convincingly—almost exactly—like a fireball blast. Who knew? 

Ad Nut must salute the team at Ogilvy & Mather that made these cool visuals for a new campaign in Hong Kong promoting KFC's Hot & Spicy recipe.

It just goes to prove that the best ads are the ones that need no explanation. Although Ad Nut does appreciate the high-level concept explanation that came with the press release accompanying this ad, just in case we were having a slow day: "The 3 key visuals...seamlessly swaps [sic] out explosions with the real product, photographed under lighting conditions that replicate each of the chosen scenarios."

Sometimes Ad Nut simply prefers pictures to words. 

The campaign is launching across over 60 KFC branches in Hong Kong with accompanying print ads, online promotions and outdoor media to follow this week.

CREDITS

Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Account Manager: Stella Fung
Project Manager: Jennifer To
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok
Client: KFC Hong Kong

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

1 hour ago

Account managers could be ‘squeezed out’ of ...

“To be honest, no one has ever really explained what the account management team does,” said one procurement lead.

1 hour ago

Vivo to continue as lead sponsor for the Indian ...

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

11 hours ago

Move and win roundup: Week of August 3, 2020

Mediamath, Drizzlin Media, Danone-AQUA, Ogilvy, Cars24, Australian Sports Club, SportsFive, Taiwan Creative Content Agency, Catchplay and Screenworks Asia kick-off our weekly move and wins roundup.

12 hours ago

Manulife's former Asia-based CMO moves stateside to ...

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.