Benjamin Li
Oct 29, 2013

Four agencies gear up for Yahoo Taiwan creative pitch

TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.

Four agencies gear up for Yahoo Taiwan creative pitch

The pitch meeting will likely take place in late November, a source close to the news told Campaign Asia-Pacific, adding that the client does not often call pitches.

Over the past year, Leo Burnett has lost accounts including BenQ to BBDO Taiwan in Q1, Family Mart to McCann Worldgroup and Wei Chuan to McCann late last year. These three accounts were Saatchi & Saatchi’s former clients but became part of Leo Burnett's portfolio after it took over that agency's Taipei operation.

Margaret Huang, group CEO of Leo Burnett Taiwan, confirmed via email that BenQ and Wei Chuan were not Leo Burnett's clients but belonged to Saatchi & Saatchi Taiwan.

She added that the agency enjoyed 17 per cent growth last year and "will have further growth this year since we won Samsung business and have also just signed a contract with Cerebos on a new product launch, without a pitch."

Industry sources have also reported that Leo Burnett Taipei lost the Carrefour account to Inspire Ad without a pitch, but Huang denied this. “I have no information that we have lost Carrefour," she said.

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