TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.
TAIPEI - BenQ is believed to have shifted its creative account from Saatchi & Saatchi Publicis Taiwan to BBDO Taiwan after a two-round pitch involving JWT and McCann Worldgroup. The result was announced last Friday (19 October).
TAIPEI - ICL MSL, part of MSL Group, Publicis Groupe’s strategic communications and engagement company, has been selected as strategic communications partner for Taiwan’s Bureau of Foreign Trade in key markets Taiwan, China, Indonesia, India and Vietnam.
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