Oct 29, 2013

Four agencies gear up for Yahoo Taiwan creative pitch

TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.

Oct 24, 2012

BBDO Taiwan tipped to gain BenQ account from Saatchi & Saatchi Publicis

TAIPEI - BenQ is believed to have shifted its creative account from Saatchi & Saatchi Publicis Taiwan to BBDO Taiwan after a two-round pitch involving JWT and McCann Worldgroup. The result was announced last Friday (19 October).

Feb 28, 2012

Taiwan trade bureau appoints ICL MSL Taiwan, MSL Group network for regional PR

TAIPEI - ICL MSL, part of MSL Group, Publicis Groupe’s strategic communications and engagement company, has been selected as strategic communications partner for Taiwan’s Bureau of Foreign Trade in key markets Taiwan, China, Indonesia, India and Vietnam.