How Adidas China and TBWA won the first ever TikTok Lion
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
Carrefour Group appoints Publicis.Sapient for global e-commerce transformation
Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).
Three agencies join creative pitch for Uni-President in Taiwan
TAIPEI - Leo Burnett, the incumbent agency for Taiwanese FMCG giant Uni-President, is reportedly not among three agencies the company has asked to take part in a creative pitch for its coffee brands.
French supermarket giant Carrefour calls creative pitch in Taiwan
TAIPEI – French FMCG giant Carrefour, which is celebrating its 50th anniversary, has called a creative pitch that will take place in late November or early December for its 2014 business, according to sources.
Four agencies gear up for Yahoo Taiwan creative pitch
TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.
UM retains Carrefour business in Malaysia
KUALA LUMPUR – Carrefour Malaysia has retained UM as its media agency-of-record, following a competitive pitch involving four other agencies.
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