Jun 26, 2019

How Adidas China and TBWA won the first ever TikTok Lion

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

Jan 24, 2018

Carrefour Group appoints Publicis.Sapient for global e-commerce transformation

Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).

Nov 18, 2013

Three agencies join creative pitch for Uni-President in Taiwan

TAIPEI - Leo Burnett, the incumbent agency for Taiwanese FMCG giant Uni-President, is reportedly not among three agencies the company has asked to take part in a creative pitch for its coffee brands.

Nov 5, 2013

French supermarket giant Carrefour calls creative pitch in Taiwan

TAIPEI – French FMCG giant Carrefour, which is celebrating its 50th anniversary, has called a creative pitch that will take place in late November or early December for its 2014 business, according to sources.

Oct 29, 2013

Four agencies gear up for Yahoo Taiwan creative pitch

TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.

Sep 21, 2012

UM retains Carrefour business in Malaysia

KUALA LUMPUR – Carrefour Malaysia has retained UM as its media agency-of-record, following a competitive pitch involving four other agencies.